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X-WR-CALDESC:Events for Girls in Marketing Platform
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SUMMARY:Freelance Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our Freelance Marketers’ Campfire – for the self-starters and solo marketing pros. \nDiscuss everything from finding clients and setting boundaries to pricing strategies and staying inspired. Share your wins and challenges with a like-minded freelance community. \nHosted by Charlene\, Agency Founder and Maeve Jarret\, Freelance Social Media Manager. Both Girls in Marketing Members. \nAbout Charlene:\nCharlene Espie is the founder of Tartan Social\, an award-winning business owner with a love for helping entrepreneurs and businesses create meaningful\, impactful brands online. \nAs a millennial business owner and mum of two—one here and one in heaven and forever in her heart—Charlene understands the ups and downs of balancing big ambitions with life’s challenges. That personal perspective shapes everything she does\, whether it’s running her agency or training businesses\, making her approach both relatable and supportive. \nWith a background in corporate finance and coaching\, Charlene took the leap from the corporate world to follow her heart and help others tap into the endless opportunities digital marketing offers. Known for her creative flair\, hands-on guidance\, and down-to-earth Glaswegian sense of humour\, she’s the kind of partner who makes building your business feel exciting and achievable. \nCharlene’s mission is simple: to inspire and empower businesses to thrive in the ever-changing world of digital marketing. At Tartan Social\, she brings authenticity\, energy\, and a whole lot of heart to everything she does. \nAbout Maeve:\nAt 27 years old\, Maeve lives in Cornwall with her fiancé and their 3-year-old red fox labrador puppy. After exploring a variety of roles over the years\, she has finally discovered her passion. For the past 18 months\, she has been working part-time for a tech company as part of a small marketing team\, creating social media and web content to showcase the app and its features. \nAlongside this role\, Maeve launched her own social media consultancy\, dedicated to helping SMEs build their brand presence online. She focuses on creating organic content strategies to grow reach\, gain followers\, and drive sales on platforms like Instagram and Facebook. \nHere’s how to tune in:\nAdd this event to your calendar and you will be automatically notified when the session is about to start! \nWhen you’re ready to join\, log into the membership and click the “Join Now” button below. 
URL:https://app.girlsinmarketing.com/event/freelance-marketers-campfire-7/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://app.girlsinmarketing.com/wp-content/uploads/2026/08/Freelance-Marketers-Campfire.png
LOCATION:https://us06web.zoom.us/meeting/register/cDgLvS8dR8WknXQtAEw-rQ
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260917T123000
DTEND;TZID=Europe/London:20260917T124500
DTSTAMP:20260907T022206
CREATED:20260701T095625Z
LAST-MODIFIED:20260701T095625Z
UID:9737-1789648200-1789649100@app.girlsinmarketing.com
SUMMARY:Justify the Spend: How to Prove Creator Value Beyond Social Metrics with Seren Roberts
DESCRIPTION:Your brand’s social content gets decent reach. The creator campaign looks great in the deck. But when someone in the CFO’s office asks what it actually drove… the numbers get a little vague. \nCreator marketing is growing as a budget line – and that means the pressure to prove its value is growing too. Reach and engagement were never enough on their own\, and in 2026\, they’re definitely not going to cut it with the C-suite. \nIn this session\, Seren breaks down how to measure creator campaigns properly\, connect them to commercial outcomes\, and make a case for the spend that actually holds up. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nSeren Roberts is the Founder and Commercial Director of Influencer365 (i365)\, a boutique managed creator network connecting credentialled professionals with brand partnerships. She brings both sides of the creator economy to her work – first-hand experience as a content creator\, and a senior sales background at LTK across affiliate\, influencer and performance marketing. i365 runs a hybrid model spanning affiliate tracking\, flat fees and gifting\, giving brands measurable performance data alongside authentic creator reach.\n \n\nIn this session\, we’ll cover:\n\nWhy social metrics are a starting point\, not a proof point – and what first-party tracking data across the full funnel actually looks like\nHow performance marketing has moved into the upper funnel\, and why the disconnect between brand and performance teams is creating gaps in strategy\nWhat it means that creators are running businesses\, not just channels – and how data literacy separates the professionals from the rest\nHow to build a measurement framework that holds up when the C-suite asks questions\n\n \n \n \n \n \nHere’s how to tune in:\nAdd this event to your calendar and you will be automatically notified when the webinar is about to start! When you’re ready to join\, log into the membership and click the Join Now button below.
URL:https://app.girlsinmarketing.com/event/justify-the-spend-how-to-prove-creator-value-beyond-social-metrics-with-seren-roberts/
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LOCATION:https://us06web.zoom.us/webinar/register/WN_S_2RSBpoQsCCQdgMTrIH0w
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DTSTART;TZID=Europe/London:20260921T120000
DTEND;TZID=Europe/London:20260921T124500
DTSTAMP:20260907T022206
CREATED:20260819T122219Z
LAST-MODIFIED:20260819T122219Z
UID:9829-1789992000-1789994700@app.girlsinmarketing.com
SUMMARY:B2B Marketers’ Campfire
DESCRIPTION:Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories\, tackle challenges\, and spark meaningful conversations. \nWhether you’re new to the industry\, navigating mid-level challenges\, running your own freelance business\, or working in a B2B or in-house team\, there will be a session tailored just for you. \nEach session will be hosted and facilitated by a dedicated member of the Girls in Marketing membership. These sessions are held regularly\, and you’re welcome to join as many as you’d like. We recommend attending the ones you relate the most to. \nThis session is our B2B Marketers’ Campfire – for marketers navigating the unique world of B2B. \nDive into discussions about long sales cycles\, relationship-building\, and crafting campaigns that resonate with business audiences. Exchange ideas with fellow B2B experts and brainstorm solutions to shared challenges. \nHosted by Valeria Bouchoueva\, EMEA Marketing Manager and Abigail Dickinson\, Head of Marketing. Both Girls in Marketing Members. \nAbout Valeria:\nWith 6+ years of experience in B2B SaaS and Marketing Strategy in the tech space\, Valeria is passionate about brand development and how analytics can inspire creativity. She has global experience\, having worked in the US\, Canada\, and the UK. She has supported her brand through 6+ acquisitions and is proud to be a Certified LinkedIn Marketing Insider. Despite being a self-proclaimed introvert\, Valeria is super passionate about making networking easier and fun so that everybody can see how transformational it can be! \nAbout Abigail:\nAbigail joined Orca Scan as ‘Content Marketing Manager’ in 2021 after four years as a ‘Digital Innovator’ in the Welsh public sector. Over the last three years\, she has passed through the role of ‘Marketing Manager’\, and in 2024\, she became Head of Marketing\, taking responsibility for creating and delivering the company’s strategic marketing initiatives and managing the entire marketing team. \nAbigail has a BA in Journalism\, an MA in Marketing and Digital Communication\, and two cocker spaniels named Poppy and Audrey. They love that she works remotely and is available for attention at any hour of the day. \nHere’s how to tune in:\nAdd this event to your calendar and you will be automatically notified when the session is about to start! \nWhen you’re ready to join\, log into the membership and click the “Join Now” button below. 
URL:https://app.girlsinmarketing.com/event/b2b-marketers-campfire-7/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://app.girlsinmarketing.com/wp-content/uploads/2026/08/B2B-Marketers-Campfire.png
LOCATION:https://us06web.zoom.us/meeting/register/R_F0Ph68RNuCnArZGV4uyQ
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DTSTART;TZID=Europe/London:20260923T120000
DTEND;TZID=Europe/London:20260923T124500
DTSTAMP:20260907T022206
CREATED:20260612T125140Z
LAST-MODIFIED:20260612T125140Z
UID:9459-1790164800-1790167500@app.girlsinmarketing.com
SUMMARY:Grow - Compounding Authority: How to Turn Content into a Long-Term Traffic Engine with Rejoice Ojiaku
DESCRIPTION:Most content gets published and then quietly forgotten about. But the best-performing content? It keeps working long after it goes live. \nIn the final session of Search. Create. Grow.\, Rejoice Ojiaku covers the part of content strategy that often gets skipped: how to maintain\, strengthen\, and grow what you’ve already built. Because creating more isn’t always the answer. Sometimes the biggest wins come from making your existing content work harder. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nMeet the host:\n\nRejoice Ojiaku is an award-winning SEO and content strategist with almost a decade of experience leading strategies for major global brands. She’s the Founder of B-DigitalUK\, a community dedicated to increasing representation and opportunity for Black marketers across the UK and beyond\, and a regular speaker at events including BrightonSEO\, WTSFest\, and the International Search Summit. Alongside her industry work\, Rejoice is completing a Doctorate focused on diversity\, inclusion\, and belonging in marketing. \n\nWhat we’ll cover:\n\nHow to think about content as a long-term growth asset\, not just something to publish once and move on from\nHow to strengthen authority through internal linking\, content refreshing\, entity coverage\, and strategic optimisation\nHow to measure what’s working\, spot opportunities for growth\, and build a repeatable process for improving content performance over time\n\nBy the end of all three sessions\, you’ll have a complete framework for building content that searches well\, connects together\, and grows with you. \n \n \n \n \nHere’s how to tune in:\nAdd this event to your calendar and you will be automatically notified when the webinar is about to start! When you’re ready to join\, log into the membership and click the Join Now button below.
URL:https://app.girlsinmarketing.com/event/grow-compounding-authority-how-to-turn-content-into-a-long-term-traffic-engine-with-rejoice-ojiaku/
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LOCATION:https://us06web.zoom.us/webinar/register/WN_txwP0xIfRRSk48fXVwvUqg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260928T120000
DTEND;TZID=Europe/London:20260928T124500
DTSTAMP:20260907T022206
CREATED:20260819T124417Z
LAST-MODIFIED:20260824T074009Z
UID:9836-1790596800-1790599500@app.girlsinmarketing.com
SUMMARY:Q3 Marketing Updates: Algorithms\, Insights and Trends
DESCRIPTION:In our world of marketing\, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? \nJoin Olivia Mae Hanlon\, Founder and Creator and Keira Penney\, Social Media and Personal Brand Specialist\, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions\, however now instead of keeping up with “what’s trending” they will be hosting an insightful session that encourages you to take it slow and avoid always hopping on trends. \nIf you’re a marketer who loves to keep track of what’s happening in the industry\, then grab an iced coffee to tune in as Olivia and Keira provide insight into how you can be implementing industry changes that align with your strategy. \nAs this is an interactive\, workshop-style session\, please feel free to bring any insights and trends you’ve seen over the past few months to discuss… Or if you’d rather sit back\, learn and listen\, that’s okay too! \n\n\n\nMeet the hosts:\nOlivia Hanlon – Founder & CEO at Girls in Marketing.  \nOlivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers\, empowering women to build a career they love. Olivia is also a public speaker\, startup marketing advisor\, podcast host\, presenter\, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush\, SocialNorth\, Sheffield DM and more. Recently\, she was named in the Northern Power Women Future List of 2023. \nKeira Penney – Social Media and Personal Brand Specialist. \nKeira Penney is a Social Media and Personal Brand Specialist helping female founders and women-led brands build content and community that actually makes an impact. As Head of Creative at Girls in Marketing\, she grew their LinkedIn to 350k in under three years\, and her own following now sits at 70k+. She was formerly Social Media Manager at Great Influence\, the personal branding agency behind Steven Bartlett\, and was named a Top Marketer to Follow in 2026. Now\, she’s about to make her biggest career announcement yet. \nReady to receive marketing updates from two industry thought-leaders? Here is a breakdown of what the session will cover:\n\nThe latest updates in the marketing industry\nHow to implement these changes into your current strategies\nOpportunity to interact and discuss your thoughts on current news and updates\n\n\n\n\nHere’s how to tune in:\nAdd this event to your calendar and you will be automatically notified when the webinar is about to start! When you’re ready to join\, log into the membership and click the Join Now button below.
URL:https://app.girlsinmarketing.com/event/q3-marketing-updates-algorithms-insights-and-trends-3/
ATTACH;FMTTYPE=image/png:https://app.girlsinmarketing.com/wp-content/uploads/2026/08/Q4-Marketing-Updates-1.png
LOCATION:https://us06web.zoom.us/webinar/register/WN_ARnoS7gvRzyUKD-F-c9twA
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